Mobile Internet Access in Ukraine: Quarterly Results

The following data and information are within the scope of this study:

•              Volume and growth of the market, in monetary equivalent and subscriber’s base;
•             Market structure by players, technologies (GPRS, 3G(UMTS/CDMA),mobWIMAX)
•             Market activities of operators: product and price proposals, marketing actions
•             Main tendencies of mobile internet market: economic, regulatory, technical, political, etc.

 The advantage of such kind of product is the regular monitoring and update of the content. That can facilitate the quick and effective decision making process.

This report will help

•              Obtain the impression about changes on the market and take immediate response actions;
•             Define the competitive positions of major market players;
•             Choose the directions to optimize the portfolio of your services and tariffs;
•             Correct the priorities and increase the activity efficiency

To be found in the report:

•              Subscriber base and revenue volume from the services of mobile internet access
•             ARPU figure (weighted average among all the players)
•             Market structure by key players (revenues, subscribers)
•             Subscribers base by technology access
•             Basic tendencies and market events
•             Analysis of the tariff policy of the players and basic models of mobile services consumption
•             Monitoring and аnalysis of the marketing activity of market players

Volume: 80 pages

Price: USD 2220

Report Content

Chapter 1. Current state of the mobile Internet market in Ukraine

• Dynamics of subscriber base and revenue volume of cellular market
• Dynamics of subscribers base and revenue volume of mobile internet market
• Market structure by technology of access
• Market structure by players
• Restructuring. Development of network and coverage
• Main tendencies of mobile internet market development

Chapter 2. Monitoring of Marketing Activity        

• Parthner programs
• Service development
• Marketing activity

Chapter 3. Analysis of main tariff consumption models

• Main price tendencies on mobile internet market
• «Prepaid traffic» consumption model
• «Tariffication by consumed traffic volume»
• «Tariffication by consumed traffic volume » with day/night split
• «Inlimited volume» consumption model
• Special tariff proposals